Empowering good causes

  • March 20, 2017

Since launching The Freedom Story, we’ve had non-profits asking for help. But in the middle of our chats, they always ask why we like to focus on socially responsible companies and organizations. My answer always goes like this: I used to work for small agencies. I was even part of starting up an agency, being second-in-command. I worked full time, loved my team, loved my clients, and loved the work that I did. But even then, I was not feeling as fulfilled as I wanted. I felt helpless sitting behind a desk while I watched injustice happen in the world. I wanted to.

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Launching The Freedom Story

  • January 15, 2017

In March of 2016, I volunteered in Thailand with The SOLD Project. They prevent child trafficking and exploitation through scholarships, mentorship, and resources for at-risk children in Thailand. It is an organization I love and trust. Quickly into my time (quite literally the first day), I realized they had years of growing pains, mostly coming from the name “SOLD” being negative, not only in English, but in Thai. This lead to the Thai branch having a completely different name (The Freedom Development Foundation), logo, and color scheme.     They asked me for my professional opinion on how to combine a black and.

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Corporate Social Responsibility is More Than Writing a Check

  • October 16, 2016

Giving to charities is on a decline. Corporate contributions, especially, have declined from a high of 2.1 percent at its peak in 1986 to just around 0.8 percent in 2012. It’s understandable. With every transaction scrutinized, traditional corporate philanthropy is considered an inappropriate use of funds. And yet, the demand for socially responsible companies grows. In fact: 90% of U.S. consumers say they would switch brands to one associated with a cause, given comparable price and quality, reports the2015 Cone Communications/Ebiquity Global CSR Study 55% of online consumers are willing pay more for product or service offerings when a company.

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How to Market as a Nonprofit

  • August 16, 2016

Marketing can be a scary, even dirty, word in the nonprofit world. But good marketing is nothing more than engaging your audience in an authentic way. Your organization’s goals are to make a difference in the world–your marketing goals are to bring people along with you. Nonprofits generally don’t have a lot of money or resources to focus on a comprehensive marketing plan. But good communication does not require much and it can have tremendous rewards. Create a plan You wouldn’t build a house without some sort of plan beforehand. Similarly, you can’t expect to have a successful campaign without.

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How to always have clients

  • July 29, 2016

I’ll admit, I should have been more worried when I left my full-time salaried job to venture into freelancing. Many people are. But I knew I would find clients. I knew the work would come. There were brief moments of anxiety, but I always knew that I would be alright. How? I make sure, regardless of how big or small the project, and how good or bad the client, to also do certain things that make for an easier process. Here is how I always end up having clients, without any marketing involved:     1. Doing the Best of You My.

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I’m on Unsplash!

  • June 2, 2016

Some of my photos are on unsplash, a community of photographers that offer their pictures completely royalty free! Check them out at unsplash.com/@lakael!

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How to Read a Client’s Mind

  • May 5, 2016

When I was a teenager, I wanted to become so many things: A coffee shop owner, a psychologist, a business owner, an artist… I explored writing, photography, sociology, and accounting. In the end, I decided to become all of those things at once: a graphic designer. Despite design being a popular field, graphic design is reportedly one of the lowest fulfilling careers. I know from experience that it can be safely summed up in one word: Clients. We have entire sites ranting about clients from hell itself. While that site is always quite reassuring for me because I have never.

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Avoiding Burnout

  • April 12, 2016

I love my job, but at 27, it became unbearable. I had a lot of major life events happen all at once, added to an increase in clients and responsibility, I hit that point no one wants to hit: burn out. Just saying that having a healthy work-life balance is important is an understatement. The harder we work, the more stressed we are. The more stressed, the less quality work we can produce. I believe stress, in bursts, is powerful. It helps you push for that hard deadline, speak before a large audience, or muster up the courage to close that.

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10 Web Design Trends for 2016

  • December 28, 2015

When you’re working in the design industry, it’s your job to be on the forefront of the latest trends. Not only so you can make cool designs, but also so you can create lasting products for your customer. So here’s our look at what the top ten design trends for 2016 will look like: Engaging your users in a meaningful way is the future of all web interactions. It doesn’t matter how beautiful your design might be. If the visitor can’t quickly access the information they want, you’ll lose them. Usability goes beyond just button interactions or website content flow..

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Loving what you do

  • October 15, 2015

As a teenager, I considered every career possibility for myself, from joining the CIA to starting a coffee shop on the coast of Mendocino (for someone who can’t drink coffee, that probably wasn’t the best plan). But early on, I chose graphic design and dove into learning everything I could about it. I was lucky to pick the right path because I love what I do. Even though I’ve worked in this industry for 8 years, I can’t wait to start each day. Sure, I’ve had bad clients, frustrating projects, and failed expectations. Somehow I still love what I do..

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