PackStack is a live photo sharing app for events and parties. We helped identify their target market, developed a brand strategy, and implemented that into their visual design. From the logo to social marketing to responsive web design, we created a young, colorful design to reflect PackStack’s identity.
To create a bright & hip social media platform that is unique from other photo sharing apps
Responsive website design, app design, branding & marketing strategy, logo design, brand collateral, copywriting, shirt design
A designer we worked with developed the logo. We wanted it to be personal, but mature. We felt like a handwritten font would work well with adding that friendliness (and storytelling aspect), but we didn’t want it to look too feminine. The designer created a hand-drawn logo. Using inspiration from local Thai tribes’ fabric patterns, he created a seamless pattern to keep the brand modern, local, and consistent.
We used a bright contrast of teal, white and black to create a friendly, vibrant design.
