Packstack wolf minimal logo design

Branding + Strategy

A designer we worked with developed the logo. We wanted it to be personal, but mature. We felt like a handwritten font would work well with adding that friendliness (and storytelling aspect), but we didn’t want it to look too feminine. The designer created a hand-drawn logo. Using inspiration from local Thai tribes’ fabric patterns, he created a seamless pattern to keep the brand modern, local, and consistent.

Packstack bright homepage design

Design

We used a bright contrast of teal, white and black to create a friendly, vibrant design.