Transforming a technology company into a bold powerhouse
Praxent, in Austin, Texas, partners with leaders to uncover the dormant potential within their organizations and empower them to achieve that potential through technology. They aim to contribute to 100 industry revolutions over the course of the next 25 years. Praxent came to us to help them redesign their brand to be stronger and more colorful.
Create a new guide standard for their brand, design a bold website with simple user experience, and to create branding materials for their sales teams
Website design, branding strategy, flyers, tradeshow banners, poster design, social media marketing materials, brand collateral
They wanted bold and fresh. Our motto when we were designing was, “Colors don’t give a f***.” We researched their competitors and the designs done in the past to create a bright, colorful, geometric design.
To make sure that their style was consistent, we build a web UI guide for their developers.
To assist their salesmen, we designed collateral, like business cards, tradeshow banners, posters, and flyers.