Telling the story of recovery through fitness
Primal 7 created a fitness band that allows anyone to safely increase strength and mobility through simple movements. Their former website didn’t properly explain their vision or product, losing them sales. They wanted to present a bright tone to highlight their company culture. Drawing inspiration from sites like Blossom, Nest, and Bonobos, we created a light, friendly tone for their brand. Each page was custom-designed with an emphasis on telling Primal 7’s story. After their site’s launch, they saw their online sales skyrocket by 63 percent.
To explain the product and its benefits clearer through the website to decrease phone calls and increase sales
Website design, custom development, e-commerce, flyers, brand collateral