The Pledge Drive

Twice year, the Texas Tribune runs a pledge fundraising drive to fund their efforts. In the past, they had built it in-house, but people were confused on how to give. We researched successfully fundraising UX and redesigned their goals and pledges to be more accessible and understandable.


Press Kit

The Texas Tribune had us transform an old, PDF press kit into an online version. We matched it with the new style we created for them.


Email Campaigns

They release a lot of e-mails. We created dozens of templates for their teams, from fundraising announcements to monthly news alerts.