The Pledge Drive

Twice year, the Texas Tribune runs a pledge fundraising drive to fund their efforts. In the past, they had built it in-house, but people were confused on how to give. We researched successfully fundraising UX and redesigned their goals and pledges to be more accessible and understandable.

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Press Kit

The Texas Tribune had us transform an old, PDF press kit into an online version. We matched it with the new style we created for them.

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Email Campaigns

They release a lot of e-mails. We created dozens of templates for their teams, from fundraising announcements to monthly news alerts.