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NEXT STEP:
Target Audience Questionnaire
Let's gather notes about your target audience! This could take 15-30 minutes. Leave answers blank if you don't know and we'll revisit it together. But first, let's grab your organization email address:
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Primary Target Audience
Who is your primary audience? What are they like?
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High level description of who they are (i.e. older donors in California) with any relevant demographics (age range, gender/orientation, religion, race, culture, education, income, career, family structure, location), personality notes (type, opinions, attitudes, influences, social structure), lifestyle patterns, and values/beliefs.
What main action do you want from them?
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Do you want them to contact you, spend money, volunteer, etc?
What are their goals and dreams?
Personal, family, career, travel? What do they hope to accomplish in the world or in their life?
What are their obstacles, keeping them from their dreams and goals?
This could be external (i.e. time, money, resources, location, sphere of influence) or internal (i.e. doubt, fear, low self-esteem, shame, and so on)...
Secondary Target Audience
Who is your secondary audience? What are they like?
*
High level description of who they are (i.e. older donors in California) with any relevant demographics (age range, gender/orientation, religion, race, culture, education, income, career, family structure, location), personality notes (type, opinions, attitudes, influences, social structure), lifestyle patterns, and values/beliefs.
What main action do you want from them?
*
Do you want them to contact you, spend money, volunteer, etc?
What are their goals and dreams?
Personal, family, career, travel? What do they hope to accomplish in the world or in their life?
What are their obstacles, keeping them from their dreams and goals?
This could be external (i.e. time, money, resources, location, sphere of influence) or internal (i.e. doubt, fear, low self-esteem, shame, and so on)...
Tertiary Target Audience
Who is your third target audience? What are they like?
*
High level description of who they are (i.e. older donors in California) with any relevant demographics (age range, gender/orientation, religion, race, culture, education, income, career, family structure, location), personality notes (type, opinions, attitudes, influences, social structure), lifestyle patterns, and values/beliefs.
What main action do you want from them?
*
Do you want them to contact you, spend money, volunteer, etc?
What are their goals and dreams?
Personal, family, career, travel? What do they hope to accomplish in the world or in their life?
What are their obstacles, keeping them from their dreams and goals?
This could be external (i.e. time, money, resources, location, sphere of influence) or internal (i.e. doubt, fear, low self-esteem, shame, and so on)...
Please upload any user personas, market research, data, etc that may help our research:
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Choose Files
Or you can email it directly to lauren@bravefactor.com and skip this question.
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