California Competes: Higher Education for a Strong Economy aims to solve the state’s social and economic problems by conducting rigorous higher education and workforce policy research. They execute their mission through four main strategies: research, governmental affairs, advocacy, and collaboration with key partners. California Competes needed a fresh look, a more organized resource hub, and an updated interactive map to help decision makers find data quickly.

SCOPE

Branding Strategy, Logo Design, Digital Strategy, Web & UX Design, Report Design, Print Collateral

INDUSTRY

Policy & Research Nonprofit

LOCATION

California

YEAR

2023

California Competes nonprofit web design

The Challenge

Our main goal for this project was to clearly and easily provide access to information that allows state decision makers to make better-informed decisions and advance policies in California. We needed to display cohesive storytelling about the organization, helping further establish them as a trusted and valuable source of important data. California Competes also wanted to update their brand style to one that better demonstrates its character and style.

California Competes logo
California Competes nonprofit mobile design
California Competes

Insights

Through our brand and website discovery sessions, we learned that we needed to appeal to an educated, professional target audience. Unlike many think tanks, California Competes connects bipartisan efforts, working for the good of the state of California. We wanted to portray a feeling of collaboration, not competition. Through the design, we need it to feel trustworthy, honest, objective, and dynamic.

California Competes nonprofit web design
California Competes color guideline
California Competes color guideline
California Competes social impact nonprofit web design
California Competes logo
California Competes typography
California Competes typography
California Competes typography
California Competes dashboard
California Competes nonprofit web design

The Results

Using bright, strong colors, we redesigned their brand to give a sense of the scholarly sage. We wanted the design to feel related to a collegiate tone. Using bold sans-serif fonts mixed with large serif fonts, we designed their brand to stay out amongst the crowd, displaying their confidence and professionalism.

 

Most importantly, we created a robust plan for their website, making the user journey easier for their partners to find what they need.

Most importantly, we built a site to organize and house hundreds publications and webinars, making the user journey easier for their partners to find what they need. Partners can filter by field, need, or search their extensive library.