Jaguar CreekBranding an eco-lodge in the heart of Belize's rainforests
Nestled in the heart of Belize’s rainforest, Jaguar Creek is a culturally authentic eco-lodge that donates back to its community. We helped them create a fresh logo and friendly website to accurately represent their local personality and charm.
SCOPE
Branding, Web & UX Design,
Web Development, Print Design
INDUSTRY
Humanitarian Nonprofit
LOCATION
Belize
YEAR
2019 – 2021
Here’s the story of how we redesign for an eco-lodge in the heart of the Belize rainforest
THE CHALLENGE
An out-of-date website and logo was holding back their online appeal, especially compared to their luxury competitors. Keeping up with their competition while not sacrificing their own values was previously a difficult balancing act. They wanted their brand to immediately resonate with their clients, solidifying their identity and unique selling proposition.
INSIGHTS
It was a priority for Jaguar Creek to keep a friendly, but elegant tone throughout their digital presence, to mirror the vacation experience there. Through competitor research and exploring target audiences, we worked with them to refine how to deliver a sophisticated presentation of their down-to-earth brand.
We created a logo that captured Jaguar Creek’s feeling of adventure. In the negative space of the jaguar claw marks are crosses to give a subtle nod to their Christian roots.
RESULTS
We focused on creating a design that was mature, elegant, but still down-to-earth and friendly. Using Jaguar Creek’s amazing photography, we guided the user through a minimalistic site, highlighting it with soft, watercolor illustrations. We wanted the target audience to see the location through the large photos and desire to be there more than anywhere else.
