NFYICreating a digital presence for a national foster powerhouse
NYFI works to include former foster youth voices in important policy discussions and legislative work. They believe that improving the standard of child welfare will have an exponentially positive impact on other social issues such as food insecurity, homelessness, and unemployment. They needed a new website that would allow them to create a scalable and sustainable brand for future statewide and regional chapters.
SCOPE
Branding Strategy, Logo Design, Digital Strategy, Web + UX Design, Custom Web Development, Impact Report Designs, Email Design, Print Collateral
INDUSTRY
Nonprofit for foster and homeless youth
LOCATION
United States
YEAR
2020 – 2021
THE CHALLENGE
NFYI is the only foster youth advocacy organization to work with Congress, but they had communication overload on their website. They needed to create more brand clarity so visitors did not think they were a direct service provider, and knew exactly how to interact with their brand.
“I don’t think we would have gotten this far without their leadership and insight.”
Cyndi Sorrell, Director of Operations
INSIGHTS
The biggest challenge with NFYI was that they had many target audience types needing to accomplish different things. NFYI connects with three major target audience types:
- The policy maker, looking to invite the community into the legislative process
- The current and former foster youth, looking to engage with local politics
- The donor, looking to support foster youth and change policies for the better
THE RESULT
Playing off of the bold, overlapping colors in their logo, we created a funky, bright style for NFYI’s website. We wanted it to feel vibrant, youthful, and tell their story with honor and confidence.
NFYI needed to present themselves as a national organization, but also to allow space for their regional chapters. We created unique page templates for each regional chapter, allowing them to scale with future growth.
