NFYI is the only foster youth advocacy organization to work with Congress, but they had communication overload on their website. They needed to create more brand clarity so visitors did not think they were a direct service provider, and knew exactly how to interact with their brand.
“I don’t think we would have gotten this far without their leadership and insight.”
Cyndi Sorrell, Director of Operations
The biggest challenge with NFYI was that they had many target audience types needing to accomplish different things. NFYI connects with three major target audience types:
Playing off of the bold, overlapping colors in their logo, we created a funky, bright style for their website. We wanted it to feel vibrant, youthful, and tell their story with honor and confidence.
NFYI needed to present themselves as a national organization, but also to allow space for their regional chapters. We created unique page templates for each regional chapter, allowing them to scale with future growth.