NFYICreating a digital presence for a national foster powerhouse

NYFI works to include former foster youth voices in important policy discussions and legislative work. They believe that improving the standard of child welfare will have an exponentially positive impact on other social issues such as food insecurity, homelessness, and unemployment. They needed a new website that would allow them to create a scalable and sustainable brand for future statewide and regional chapters.
FROM

2020 – 2021

Location

United States

INDUSTRY
Nonprofit for foster and homeless youth
Services

Branding Strategy, Logo Design, Digital Strategy, Web + UX Design, Custom Web Development, Impact Report Designs, Email Design, Print Collateral

Brave Factor NFYI highlightphoto
Brave Factor girl photo highlight
Brave Factor NFYI Logo
Brave Factor desktop mock up for website
THE CHALLENGE

NFYI is the only foster youth advocacy organization to work with Congress, but they had communication overload on their website. They needed to create more brand clarity so visitors did not think they were a direct service provider, and knew exactly how to interact with their brand.

“I don’t think we would have gotten this far without their leadership and insight.”

Cyndi Sorrell, Director of Operations
Brave Factor Stylescape Exploration
INSIGHTS

The biggest challenge with NFYI was that they had many target audience types needing to accomplish different things. NFYI connects with three major target audience types:

THE RESULT

Playing off of the bold, overlapping colors in their logo, we created a funky, bright style for their website. We wanted it to feel vibrant, youthful, and tell their story with honor and confidence.

Brave Factor website page
Brave Factor website home page

NFYI needed to present themselves as a national organization, but also to allow space for their regional chapters. We created unique page templates for each regional chapter, allowing them to scale with future growth.

Brave Factor tablet and mobile mock up

"Brave Factor has a lot of knowledge, so be willing to listen to their advice. They’ve brought up a lot of issues along the way, including things that we hadn’t thought about at all because we didn’t know better."

Cyndi Sorrell, Director of Operations