The Freedom Story
Renaming & branding an established nonprofit in Northern Thailand
The SOLD Project prevents child sex trafficking and exploitation by investing in kids’ educations. “The SOLD Project” name was initially very effective at what it was meant to do: drive interest and attention towards a documentary. Yet, it never felt right to call their students “SOLD kids.” In fact, it was the opposite of what they were trying to accomplish.
We helped them develop a new name: The Freedom Story, as well as a new identity. From social media to printed documents to a new responsive website, our team helped them transition from an established name into a new, stronger brand.