Branding + Strategy

A designer we worked with developed the logo. We wanted it to be personal, but mature. We felt like a handwritten font would work well with adding that friendliness (and storytelling aspect), but we didn’t want it to look too feminine. The designer created a hand-drawn logo. Using inspiration from local Thai tribes’ fabric patterns, he created a seamless pattern to keep the brand modern, local, and consistent.

The Freedom Story

Web Design + Storytelling

An important aspect of the brand and site is storytelling. We built out a custom section on the website to host students’ stories, making is simple and impactful to the user. Our goal was to introduce the viewer to the student, tell their story, and inspire the user to act.

The Freedom Story responsive web design
The Freedom Story gift catalog design 3

The End of Year Campaign

In December 2016, we ran a matching campaign to try to raise $90,000 for 2017. We planned social media, email blasts, and custom thank you cards. In the end, we were able to raise over $100,000.