Branding + Strategy

A designer we worked with developed the logo. We wanted it to be personal, but mature. We felt like a handwritten font would work well with adding that friendliness (and storytelling aspect), but we didn’t want it to look too feminine. The designer created a hand-drawn logo. Using inspiration from local Thai tribes’ fabric patterns, he created a seamless pattern to keep the brand modern, local, and consistent.

The Freedom Story branding
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Web design + Development

We wanted to create a bold, positive, powerful website. We focused on heavy-handwriting to make a personal impact, then used a clean sans-serif to give the site a modern and friendly feeling.

The Freedom Story responsive web design
The Freedom Story home page web design
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Storytelling

An important aspect of the website (as well as overall brand) is storytelling. We built out a custom section on the website to host students’ stories, making is simple and impactful to the user. Our goal was to introduce the viewer to the student, tell their story in a powerful, and move them to action by the end of the page.

The Freedom story website design
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The End of Year Campaign

In December 2016, we ran a matching campaign to try to raise $90,000 for 2017. We planned social media, email blasts, and custom thank you cards. In the end, we were able to raise over $100,000.

The Freedom Story end of the year fundraiser design

Print Design

From holiday catalogs to gift cards to yearly reports to business cards, we helped design many printed materials for their team.

The Freedom Story gift catalog design 3
The Freedom Story gift catalog design 2
The Freedom Story gift catalog design
The Freedom Story business card design
The Freedom Story child