OUR SERVICES Brand & digital strategy for nonprofits & impact businesses
We've specialized to be a nonprofit branding consultant and we understand the unique challenges nonprofits face
Our nonprofit branding agency starts with collaboration and research. We work with you to discover the core of your organization, what makes you unique, who your target audience is, and how to connect with them to create deeper loyalty. At the end of the process, you will have a detailed brand positioning deck that guides future communications for your nonprofit marketing efforts.
Get a lasting foundation that will serve you for years to come.
We partner with you as your nonprofit brand consultant, packaging up everything you need to unify your board and team. Our brand positioning services typically include:
Brand Positioning
Your positioning statement identifies who you are and what makes you unique in your focus area. We work with you to discover your x-factor, tone of voice, impact, who you connect with, and how to stand apart from the rest.
Brand Persona
We discover which brand archetype character your organization best represents to help future marketing efforts. Brand personas create more clarity in messaging and positioning when engaging with your target audience.
Brand Values
You have a foundational mission and core values you live by. We help identify these values to make sure that all are united on one path. These values are your guiding light and vital to a growing nonprofit.
Brand Voice
Consistency in grammar and tone of voice is important when building trust with your supporters. We work with you to create a complete guide that plans the rules for future communication efforts.
Target Audience
We look at who they are, their goals, challenges, and how you can engage with them for better results. By understanding your target audience, we can help form stronger brand loyalty and map ways to increase your impact.
Brand Story
Looking at your supporters and how your organization interacts with them, we create a story structure for your nonprofit. We want to help you create more emotional connections through a solid storytelling foundation that honors your clients and unites your donors.
“Brave Factor isn’t just a design and development shop. They really brought intuitive solution-based thinking throughout the process and made sure the client’s goals were always top of mind.”
Christian Arriola, Founder at Vidi Global
Prepare for that big web project with our digital strategy process for nonprofits.
If you don’t need to dive too deep into your brand’s tone of voice or competitor research, we can help create a roadmap that saves you time, money, and energy on your next web project. Our agency’s digital strategy process helps your nonprofit organization with:
User Journey
After understanding your target audience, we look at the process of them learning about and falling in love with your cause. We map out the user’s journey through their emotions to make sure that we plan for each step of their journey.
Website Flow
We map out major call-to-actions to make sure the user journey is smooth and manageable. This helps us make sure to not overbuild a website, or miss important call-to-actions that could help you hit your organization’s goals.
Digital strategy
Looking at needs, technology, and user journeys, we create a plan for your future website and create a thorough checklist for the project’s success.
Who is brand strategy for?
Startups & young NONPROFITS
who need a nonprofit branding consultant to help them present themselves as more established in their space.
Large organizations
who are looking to realign on their nonprofit brand after many years or significant growth.
Any big projects (like a new website)
to make sure we identify what your target audience needs and plan for success in your website’s user journey and website flow.