Capabilities
Work
Insights
Contact
Capabilities
Work
Insights
Contact
Let's get started
Brand Clarity Questionnaire
First, let's grab your organization email address:
*
What are your goals for your company in the next 5 years?
*
What are your goals for this project?
*
If you look ahead 5-10 years, how would you define your success?
*
Developed strong relationships with people close to your brand
Created something of enduring value to society or culture
Made people's dreams come true
Forged a common link between diverse communities
Helped many people live better lives
Gave people a little slice of paradise in their lives
What values are most important to your brand?
*
Patience, empathy, compassion
Strength, confidence, self-sacrifice
Creativity, originality, innovation
Optimism, trust, respect, fairness
Knowledge, truth, clarity
Freedom, bravery, nonconformity
Breaking traditions or norms, joy
Who are the 3-5 largest brands in your space?
*
This could include competitors, colleagues, partners, aspirational brands, etc... If you can, include your thoughts on what you think they are doing well vs not.
What makes your brand unique from all other organizations doing similar things?
This may include your unique value proposition, a different cultural value, approach, etc...
Which of these statements best describes what sets you apart from others?
*
We stand by our values and strive for good.
We create and foster strong relationships.
We’re not afraid to shake things up and create change.
We know how to turn a problem into a solution.
We really care about our customers/clients.
We have the knowledge and experience it takes to do a great job.
We believe everything can (and should) be done with joy.
How would you describe your ideal target audience? What common beliefs or traits bring you together?
*
Any details are helpful, but if you feel stuck, listing 10 adjectives to describe your dream donor/customer/client, like: Health conscious, passionate, idealist, ethical, savvy, energetic, productive...
What tone best fits your brand?
*
Practical, Approachable, Wholesome
Wise, Truth-Seeking, Rational
Curious, Creative, Innovative
Rebellious, Fearless, Brave
Optimistic, Confident, Driven
Kind, Empathetic, Appreciative
Playful, Cheeky, Present
How does your brand sound to others? If you brand was a person, how would you describe them.
List 10 adjectives to describe your brand's voice, like: Wise, kind, authoritative, firm, friendly, playful, child-like, mature, fighter, motherly, nurturing...
What are tangible and intangible results you provide? What quantifiable outcome do you create in your community?
*
List up to 10 phrases to describe your brand's impact on the world, like: Helping others, empowering communities, saving animals, improving education, reducing poverty, as well as intangible like feeling accomplished, being part of a mission, being part of a community, giving back, etc...
After interacting with your brand, how do hope people feel? What kind of lasting impression do you want to leave?
*
List 10 adjectives to describe your brand's feeling, like: Mindful, educated, refreshed, empowered, energized, focused, change the world, driven...
What kind of marketing do you do (online and offline) and what is working vs not working well? Also, what expectations do you have for your ranking in search results?
Anything specific here helps us understand what isn't working well and how we can help plan for that in this project.
Please upload any important brand guidelines, market research, data, theory of change decks, etc:
Drag and Drop (or)
Choose Files
Or you can email it directly to lauren@bravefactor.com and skip this question.
Submit Answers
Capabilities
Work
Insights
Contact
Capabilities
Work
Insights
Contact
Icon Clutch
Icon Instagram
Icon Dribbble
Icon Behance
Icon Linkedin