OUR CAPABILITIESBrand Strategy & Digital Strategy for Nonprofits & Social Enterprises

Brave Factor Brand & Digital Strategy for Nonprofits
Brave Factor Brand & Digital Strategy for Nonprofits

Create a bigger impact by knowing who you are, where you’re going, and how you’re going to get there.

Our strategy-first agency for nonprofits starts with collaboration and research. We work with you to discover the core of your organization, what makes you unique, who your target audience is, and how to connect with them to create deeper loyalty. At the end of the process, you will have a detailed brand position that guides the creation of future communication for your nonprofit marketing efforts.

Get a lasting foundation that will serve you for years to come.

We package everything you need to unify your board and team. Our brand positioning service typically includes:
Brave Factor Brand & Digital Strategy for Nonprofits
Brand Positioning

Your positioning statement identifies who you are and what makes you unique in your focus area. We work with you to discover your x-factor, tone of voice, impact, who you connect with, and how to stand apart from the rest.

Brave Factor Brand & Digital Strategy for Nonprofits
Brand Persona

We discover which brand archetype character your organization best represents to help future marketing efforts. Brand personas create more clarity in messaging and positioning when engaging with your target audience.

Brave Factor Brand & Digital Strategy for Nonprofits
Brand Values

You have a foundational mission and core values you live by. We help identify these values to make sure that all are united on one path. These values are your guiding light and vital to a growing nonprofit.

Brave Factor Brand & Digital Strategy for Nonprofits
Brand Voice

Consistency in grammar and tone of voice is important when building trust with your supporters. We work with you to create a complete guide that plans the rules for future communication efforts.

Brave Factor Brand & Digital Strategy for Nonprofits
Target Audience

We look at who they are, their goals, challenges, and how you can engage with them for better results. By understanding your target audience, we can help form stronger brand loyalty and map ways to increase your impact.

Brave Factor Brand & Digital Strategy for Nonprofits
Brand Story

Looking at your supporters and how your organization interacts with them, we create a story structure for your nonprofit. We want to help you create more emotional connections through a solid storytelling foundation that honors your clients and unites your donors.

Brave Factor Brand & Digital Strategy for Nonprofits

Prepare for that big web project with our digital strategy process for nonprofits.

If you don’t need to dive too deep into your brand’s tone of voice or competitor research, we can help create a roadmap that saves you time, money, and energy on your next web project. Our agency’s digital strategy process helps your nonprofit organization with:

Brave Factor Brand & Digital Strategy
User Journey

After understanding your target audience, we look at the process of them learning about and falling in love with your cause. We map out the user’s journey through their emotions to make sure that we plan for each step of their journey.

Brave Factor Brand & Digital Strategy
Website Flow

We map out major call-to-actions to make sure the user journey is smooth and manageable. This helps us make sure to not overbuild a website, or miss important call-to-actions that could help you hit your organization’s goals.

Brave Factor Website Funnel
Digital strategy

Looking at needs, technology, and user journeys, we create a plan for your future website and create a thorough checklist for the project’s success.

Who is brand strategy for?

Startups & young NONPROFITS

who want to present themselves as more established in their space.

Large organizations

who are looking to realign on their brand after many years or significant growth.

Any big projects (like a new website)

to make sure we identify what your target audience needs and plan for that in the user journey and website flow.

Ready to create a stronger branding foundation for your nonprofit or social enterprise? Let's chat.