No one likes surveys. While it is helpful to the organization, it’s tedious for the supporters. Even with cash prizes to tempt people to to fill out a form, very few will take the time.
If you want to understand your donors’ motivations more, we recommend asking them 3 simple questions:
- Why did you begin supporting our organization?
- Why is this important to you?
- How would you encourage someone else to support our organization?
Engage with your donor personally and make them feel like they are an important voice to helping your organization. Answering a quick, personal email (or even a phone call!) is much easier than filling out a multi-page survey. It gives a new way to interact with your donor, appreciate their insight, and get a better understanding of encouraging them and others to support your mission.