August 5, 2021

Launching a new brand & website with John Burton Advocates for Youth

JBAY stylescape

We are so proud to have helped John Burton Advocates for Youth. John Burton Advocates for Youth improves the quality of life for youth in California who have been in foster care or homeless. They needed a new look and a more functional site, so they called Brave.

“A lot of our visitors had no idea what we actually did because the site was so messy.”

– Suzil Sciancalepore, Office Manager

We started the partnership with JBAY by digging deep into our brand discovery process and creating a road map. We wanted to discover who they are, what makes them tick, and who they want to become. Our goal was to focus on clarity and simplicity. We wanted to create a bolder brand that would last for many years.

Most importantly, we built a site to organize and house over 300 publications and webinars, making the user journey easier for their partners to find what they need. Partners can now filter by field, need, or search their extensive library.

“The branding exercises they organized illuminated our identity for our staff. Furthermore, the site helped clear up any confusion about what we do, which helps us better connect with donors.”

– Suzil Sciancalepore, Office Manager

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