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GETTING THE VIBES
Look & Feel
Questionnaire
Welcome to the Look and Feel Questionnaire! We are just going to ask a few quick questions to get an idea of the brand requirements and desired design style. But first, let's grab your organization email address:
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What kind of design keywords would you use to describe your brand? Is your brand more playful or serions? Unique or familiar? Soft or bold?
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Like energetic, minimal, human, earthy, upscale, approachable, bright, calm, dark, entertaining, dramatic, colorful, confident, trustworthy, unusual, etc...
What are the key brand attributes or emotions that you want the design to evoke in your target audience?
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Are there any specific imagery, photography, or illustrations that you would like to incorporate into the design?
What, if any, are required brand elements we should know about?
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We need to know if we can explore fonts, tones, and color palettes or if we need to stay with what the brand has already defined.
What are other core brands in your space? What do you like and dislike about their look and feel?
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Do you have any design examples, websites, or brands that you like?
It doesn't have to be a competitor – just any design element that you've seen that you really admire. And why do you like it? What design elements resonate with you?
Please upload any brand guidelines or assets that may help in this project:
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Or you can email it directly to lauren@bravefactor.com and skip this question.
Submit Answers
Capabilities
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Capabilities
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Insights
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