We Won Bronze in Webby’s Anthem Awards for Gali Fakta Digital & Innovative Experiences Category!
We are thrilled to announce that we won bronze in Webby’s Anthem Awards for Gali Fakta in the digital & innovative experience category! This is an incredible achievement for our team (and our client who entrusted us with this project!), and we couldn’t be more proud of the hard work and dedication that went into it.
About the Anthem Awards
Named the “Internet’s Highest Honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the internet, including websites, video, advertising, media & PR, apps, mobile, social, podcasts, and games.
The Anthem Awards, launched in 2021 by The Webby Awards, honors the purpose & mission-driven work of people, companies, and organizations worldwide. Gali Fakta, a misinformation game we built with Moonshot, has won bronze in the digital & innovative experience category.
Moonshot is a tech-driven, social enterprise specializing in countering violent extremism and other online harms. They develop new tech and methodologies to expose threats, disrupt malicious actors and protect vulnerable audiences in an effort to harness the power of the internet for good. Working to end online harms means making communities, governments and businesses safer, both online and off, around the world.
Gali Fakta Case Study
Moonshot came up with the a question: Can online disinformation be reduced through education? And can we make it fun?
They already had misinformation materials prepared, but they need a name, a site, and a game format to challenge curious learners.
We started with research, running polls and conducting interviews first to learn how people consume information. After determining their target audience persona, we focused on the early adapters for the experience’s launch. The gameplay is simple: You are thrown into a family chat with people sharing many posts. Your mentor is too busy to answer, so they need you to check everything. You can check the source and confirm if it’s true or not. Right answers lead your family away from danger, similar to real life.
On launch, 85% of players finish the game, way above expectations, meaning people enjoyed learning about fighting disinformation. We have also been able to track users’ responses to see if they get better over time, making it the first educational web app in this space to do so.
To play the English version of the game, you can check that out here.
To learn more about Moonshot’s work with Gali Fakta, read their case study on advancing media literacy.