Nestled in the heart of Belize’s rainforest, Jaguar Creek is a culturally authentic eco-lodge that donates back to its community. We helped them create a fresh logo and friendly website to accurately represent their local personality and charm.

SCOPE

Branding, Web & UX Design,
Web Development, Print Design

INDUSTRY

Humanitarian Nonprofit

LOCATION

Belize

YEAR

2019 – 2021

Brave Factor Jaguar Creek highlight

Here’s the story of how we redesign for an eco-lodge in the heart of the Belize rainforest

Jaguar Creek showcase
THE CHALLENGE

An out-of-date website and logo was holding back their online appeal, especially compared to their luxury competitors. Keeping up with their competition while not sacrificing their own values was previously a difficult balancing act. They wanted their brand to immediately resonate with their clients, solidifying their identity and unique selling proposition.

Brave Factor Jaguar Creek stylescape
INSIGHTS

It was a priority for Jaguar Creek to keep a friendly, but elegant tone throughout their digital presence, to mirror the vacation experience there. Through competitor research and exploring target audiences, we worked with them to refine how to deliver a sophisticated presentation of their down-to-earth brand.

We created a logo that captured their feeling of adventure. In the negative space of the jaguar claw marks are crosses to give a subtle nod to their Christian roots.

Jaguar Creek logo
Jaguar Creek showcase
Brave Factor Jaguar Creek booklet
RESULTS

We focused on creating a design that was mature, elegant, but still down-to-earth and friendly. Using their amazing photography, we guided the user through a minimalistic site, highlighting it with soft, watercolor illustrations. We wanted the target audience to see the location through the large photos and desire to be there more than anywhere else.

Brave Factor Jaguar Creek website
Brave Factor website showcase