Rise is a national civil rights nonprofit that helps others pen their own civil rights into existence. They exist to challenge broken systems, shifting the power from politicians to the people. Rise hired Brave to help them better establish their online brand. Together, we created a website that would help cause ripple effects across all states and create a safer, more equitable world.
Digital Strategy, Web + UX Design, Custom WordPress Development
Social Justice Nonprofit
The United States
Although their name is powerful, the one-word brand is difficult to rank for. Rise wanted to become a household name, synonymous with empowering everyday people to become more engaged with their democracy. They wanted to tell their story, not just present the information. And they wanted to showcase others’ work, not just their founder’s, and make it easier for people to explore their campaigns to get involved.
After working through Discovery with them, we created a content plan to inspire their target audience through their content. We also agreed to integrate a blog for a more effective content marketing to help reach their marketing goals. We wanted to make sure that content and next steps were clear for those who had their own incident of sexual violence and were unaware of their rights and resources available.
The team communicated well on progress and took the initiative to suggest ideas that we didn't think of."
We created a more beautiful website with better storytelling to connect with their unique target audiences. Using their brand colors, cheerful imagery, and bold headlines, we created a new way to authentically tell their story.