When we started working with The Sold Project, we asked 10 of their top donors what that nonprofit brand does. Each answer was different. One assumed we took donated items and resold them. Another thought they saved trafficked girls from local bars. In reality, The Sold Project worked hard to prevent on human-trafficking in Thailand by providing scholarships and mentorship. (We since helped them rebrand to The Freedom Story, reframing their youths’ stories and creating a more positive narrative.)
As the team behind the nonprofit, we have a great understanding of who the nonprofit we work for. But not all people have that full understanding. Sometimes, getting outside perspective can give us clarity and direction.
“When we run a brand, it is like we are inside a jar and are trying to read the label. Sometimes we need others to tell us what is outside of the jar.”
Here is our list of questions we like to ask donors to get insights on how they view the nonprofit.
- In your own words, can you explain what our organization does?
- Why did you decide to partner with our organization?
- What other organizations do you support? Why are those issues your passion?
- Through your generosity, what goals do you hope to see be accomplished?
- Is there something we could improve on with our communication or services?
Our Nonprofit Brand Strategy
Our strategy-first agency for nonprofits starts with collaboration and research. We work with you to discover the core of your organization, what makes you unique, who your target audience is, and how to connect with them to create deeper loyalty. At the end of the process, you will have a detailed brand position that guides the creation of future communication for your nonprofit marketing efforts.
You can learn more about our branding strategy process here.