For your nonprofit to grow and remain relevant in our evolving world, it is important to build a strong brand strategy. Brand strategy sessions can help you refine the message you want to communicate, identify what makes your solution unique, and develop a way of personifying your organization compellingly in the eyes of donors and future supporters.
Planning for your organization’s branding strategy sessions will help you build the foundation for continuous growth, sustainability, and impact. Each agency approaches brand positioning differently, but there are some things you can prepare to make the process smoother.
Here’s how to prepare for your nonprofit’s brand strategy:
1. Your Mission, Vision, and Values
Start with the basics. What is your nonprofit’s mission? What is your vision for the future? What are the core values that your brand cannot stray from?
2. Your Goals
What does success mean to you? What are your goals for the year / next 5 years / next 10 years? How can we measure your goals?
3. Competitor Research
Who else is solving the problem you are solving? What other brands are in the same space as your nonprofit? How do they connect with donors? What kind of language do they use?
4. Target Audience Insights (from your website and social media stats)
What information can you share from your website analytics, newsletter list, and social media stats? Any information about who they are, where they live, and what devices they use will help to give clarity. What content do they consume the most? What are your most popular posts or email campaigns?
5. Donor / Volunteer / Client Stats
Look into your nonprofit’s CRM for more insights. Who is currently donating to you? Where do they live? Any shared characteristics?
6. Feedback from Stakeholders
What are comments to keep in mind from your important stakeholders? This may be from board members, the founder, or long-term donors. (For questions to ask your donors, check out our article, Top Questions to Ask Your Donors to Gain Clarity for Your Marketing.)
Our Nonprofit’s Brand Strategy
Our strategy-first agency for nonprofits starts with collaboration and research. We work with you to discover the core of your organization, what makes you unique, who your target audience is, and how to connect with them to create deeper loyalty. At the end of the process, you will have a detailed brand position that guides the creation of future communication for your nonprofit marketing efforts.
You can learn more about our branding strategy process here.